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The Story of a Name

Ink painting credit: Alex Dolan One question we get asked in equal measures by friends, customers and advisors is "Where did the name AMZA come from?". The curiosity makes sense: naming your business is one of the first decisions you make as a co-founding team, but it's one that will stay with you for as long as your business lives. It is also an important part of building your brand - almost like "naming your baby" and hoping that the name is the symbol of the many great things your baby (brand) will achieve when they will grow up. So how did we come up with the name AMZA? Was it an overnight revelation? Or the result many nights of...

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